THE POWER OF THE INFLUENCER FOR BETTER OR WORSE
Thanks to social media, the influencer trend in the skincare sphere has officially gone mainstream. Dermatologists and skincare vloggers have legions of fans, including “ skintellectuals,” on Instagram, TikTok, and YouTube. These personalities can and do influence skincare trends and consumer ideals.
"Sometimes a patient comes to me and I know immediately who they're following and listening to," explained Dr. Ejikeme.
"People have come to me as part of their skincare routine that ties into Instagram,” noted Abigail James. “It has suddenly changed how people view their skin."
MORE ABOUT THE SKIN AND LESS ABOUT BRAND PHILOSOPHY
In skincare today, Swissline Brand Director Custodio D’Avo believes getting back to the basics is the key to staying out of the murky waters of brand philosophy, which when put first and foremost, can leave the importance of skin biology behind.
I think it's a cultural and personal development shift, which is this idea that we are humans and there is a biological reality to skin, and if we think that way it's rather simple. If you step back from politics and different identities, and if we think the skin is a biological entity more than anything else, it's not hard to understand, it's simple.
I feel personally after 30 years in the industry it becomes easier and easier to think more skin and less brand philosophies. The basics like antioxidants, retinoids, vitamin c, a good sunscreen, and the right texture help everything fall into place. - Swissline Brand Director, Custodio D'Avo
In the spirit of experts coming together to discuss trends and the leaps and bounds the skincare industry has made, towards the end of the conversation, Abigail reflected:
“How different is skincare today from the 90s?!”
Dr. Ejikeme replied:
"You wouldn’t have us all sat together!"